Our Story

What if we could give millions of pets a healthier, happier life – and in the process, make our
planet healthier too? To answer that, we created a new, sustainable dog treat that replaces
animal protein with cricket protein.

AWARDS & ACCOMPLISHMENTS

2019 STEVIE WINNER

The Stevie Awards recognize accomplishments and contributions of companies and business people worldwide.

JIMINY'S TEAM

ANNE CARLSON
FOUNDER & CEO

Anne has spent her entire career working with consumer brands across many categories, however her passion is the pet category. She worked for fortune 500 companies as well as start ups, including Secant, a business she sold to IRI in 2006.

Anne currently has two rescue pups at home, a Great Dane named Derby and a lab / border collie mix named Tuco. You can describe Anne as a retired marathon runner, new pilates junky and a film lover.

BILL REED
CO FOUNDER

Bill grew up on a Virginia cattle ranch, and built a grass-fed steak business which he sold in 2016. Bill has a long history and passion for sustainability.

You can describe Bill as an urban farmer, world traveler and new dad.

ERIC CARLSON
VICE PRESIDENT INDEPENDENT
PET SPECIALTY CHANNEL

Eric Carlson has been with Jiminy’s from the very beginning. If you own or work in a pet specialty store, you’ve likely talked to Eric!

Eric is officially our Vice President, Independent Pet Specialty Channel. He’s been instrumental in opening up new markets and educating store owners about the benefits of cricket protein. He is also photographer, video editor and trade show construction crew. Basically a man with many hats!

DR. IAN DUNBAR
ADVISER - ANIMAL BEHAVIOR

Ian is a veterinarian, animal behaviorist, and dog trainer who received his veterinary degree and a Special Honors degree in Physiology & Biochemistry from the Royal Veterinary College (London University) plus a doctorate in animal behavior from the Psychology Department at UC Berkeley.

One of Ian’s claim to fame is that he’s consulted on a variety of movies—full length features, documentaries and animation (including Pixar’s UP , ”Squirrel!”).

DON PILLSBURY
VICE PRESIDENT, E-COMMERCE

Don has a passion for sustainable products. He previously worked at American Giant and Rothy’s driving new customer growth and lifecycle marketing. Don brings a deep understanding of digital marketing and customer retention to the Jiminy’s team..

Don’s pup Max is the craziest looking rescue pup that you’ve ever seen. At times we wonder if Max is actually a stuffed animal not a real dog, and then he snarfs down a bag of Jiminy’s and we’re reassured that he’s a “real” dog after all!

REBECCA RICE
PROJECT MANAGER

Rebecca was born to work in the pet industry! She grew up with a dad who is a professional dog trainer – pretty cool if you ask us. Rebecca comes to us from the hospitality industry and is our Project Manager extraordinaire!

While Rebecca grew up surrounded by pups, there is one who never leaves her side, and that’s the beautiful and super friendly Noodle!