WHAT IF WE ALREADY HAD ENOUGH FOOD?
When we talk about the future of food, the conversation usually starts with one question:
How will we produce enough food for a growing population?
But maybe that’s not the right question.
A recent analysis highlighted by Project Drawdown revealed something surprising: the world’s croplands already produce enough calories to feed far more people than currently live on Earth. The challenge isn’t simply growing more — it’s how efficiently we use what we grow.
And that idea doesn’t stop with human food.
It applies to our pets, too.
Because every day, millions of dogs depend on the same global food system that feeds us. The choices we make about what goes into their bowls have an impact far beyond our homes.
THE PROBLEM WITH THE OLD WAY OF MAKING PROTEIN
Protein is essential. Dogs need high-quality protein to build strong muscles, support their immune systems, and stay active.
But not all proteins are created the same way.
Traditional animal proteins require a long chain of resources before they ever reach a food bowl:
Grow crops → feed livestock → raise animals → process protein → make food
At each step, resources like land, water, and energy are used — and a surprising amount of nutrition is lost along the way.
Project Drawdown highlights one of the biggest inefficiencies in our current food system: we already grow enough crops to feed far more people than live on Earth, but a significant portion of those crops are routed through livestock first. That conversion process means many calories and nutrients never make it to the final food supply.
Turning plants into protein: why efficiency matters
When crops are fed to animals first, much of that energy is used by the animal before becoming food. Building a more sustainable future means finding smarter ways to create high-quality protein.
That doesn’t mean protein is the problem.
Protein is critical.
The opportunity is to rethink how we make protein — creating options that provide complete nutrition while using fewer resources.
That’s where insects change the equation.
WHY PET FOOD NEEDS INNOVATION
Dogs are part of our families — and feeding them well matters.
But historically, pet food has relied heavily on the same proteins used throughout the broader food system: chicken, beef, lamb, and fish.
Those ingredients have been the standard for decades.
But “the way we’ve always done it” isn’t always the best path forward.
The future requires asking a better question:
Can we give dogs complete, healthy nutrition using fewer resources?
The answer is yes.
INSECT PROTEIN: A SMALL CHANGE WITH A BIG IMPACT
At Jiminy’s, we believe the next generation of pet food starts with rethinking protein.
Insect protein offers something rare: a way to support both pet health and the planet.
Cricket protein and black soldier fly larvae protein are:
✓ Complete sources of animal protein
✓ Highly digestible
✓ Rich in essential amino acids
✓ Naturally sustainable
Because insects are incredibly efficient at converting nutrients into protein, they require dramatically fewer resources compared with many traditional livestock systems.
It’s not about asking dogs to give something up.
It’s about giving them something better.
BETTER FOR DOGS, BETTER FOR THE PLANET
Sustainability only matters if the food also helps dogs thrive.
That’s why Jiminy’s focuses on functional nutrition:
For dogs with food sensitivities:
Novel insect proteins offer an alternative for dogs who struggle with common proteins like chicken or beef.
For gut health:
Cricket protein naturally contains chitin, a prebiotic fiber that helps support a healthy gut microbiome.
For everyday wellness:
Complete, digestible protein helps fuel healthy muscles, energy, and overall vitality.
A healthier future doesn’t require compromise.
Our dogs can eat well — and we can reduce the environmental pawprint they leave behind.
SMALL BOWLS CAN CREATE BIG CHANGE
Climate solutions can feel overwhelming.
But food is one of the choices we make every single day.
And those choices add up.
The future of food isn’t just about producing more.
It’s about producing smarter.
At Jiminy’s, we’re building a future where dogs get the nutrition they need — from a protein source designed for the world they’ll inherit.
Because feeding our pets should help protect the planet they love to explore.
FREQUENTLY ASKED QUESTIONS
Why does sustainable dog food matter?
Dogs are part of the global food system. Choosing sustainable ingredients can help reduce demand for resource-intensive proteins while still providing complete nutrition.
Do dogs need traditional meat like chicken or beef?
No. Dogs need essential nutrients — including amino acids from protein — but those nutrients can come from different sources. High-quality insect protein provides complete animal protein for dogs.
Is insect protein good for dogs with allergies?
It can be a great option. Many food sensitivities develop after repeated exposure to common proteins like chicken or beef. Insect protein is a novel protein, meaning many dogs have never eaten it before.
Is insect protein actually animal protein?
Yes. Insects are animals, and insect protein provides the essential amino acids dogs need.
How does Jiminy’s help the planet?
Jiminy’s uses sustainable insect proteins that require fewer natural resources than many traditional livestock proteins, helping create a smarter and more sustainable approach to pet nutrition.
Do dogs like eating insect protein?
Yes! Dogs naturally explore the world through taste, and many love the nutty, savory flavor of cricket and black soldier fly larvae protein.
