Let’s be honest: poop tells you a lot about your dog’s health.
If you’re dealing with loose stools, hard-to-pick-up messes, or the kind of gas that clears a room, it’s often a sign that something isn’t working well in your dog’s digestive system.
One of the biggest drivers? The protein source.
That’s exactly why Cravin’ Cricket was formulated differently.
Made with highly digestible cricket protein and naturally occurring prebiotic fiber, Cravin’ Cricket is designed to support a healthier gut microbiome, firmer stools, and less excess gas.
And the science backs it up.
The gut connection: why dogs get loose stools and gas
When food isn’t digested efficiently, more undigested material moves into the large intestine.
Once it gets there, gut bacteria ferment those leftover nutrients. That fermentation process produces gas.
The result?
- loose or inconsistent stools
- bloating
- excess flatulence
- digestive discomfort
- “room-clearing” moments
This is especially common in dogs with food sensitivities or dogs eating proteins that don’t agree with them.
The goal is simple: feed a protein source that is easy to digest while also supporting the good bacteria in the gut.
That’s where cricket protein stands out.
Why cricket protein supports firmer stools
Cricket protein is both complete and highly digestible.
In a peer-reviewed feeding study in healthy adult dogs, cricket meal provided all essential amino acids in adequate quantities and demonstrated apparent total tract digestibility for dry matter of 83.9% to 87.3%. This is a perfect range for dogs (for high quality protein you are looking for a number >80).
That matters because highly digestible food means more nutrients are absorbed in the small intestine and less undigested material reaches the colon.
Less leftover material means:
- less fermentation
- less gas production
- more consistent stools
In the same study, stool quality remained in the ideal range, with scores between 3.43 and 3.47 on a 5-point scale, indicating well-formed, easy-to-pick-up stools.
That’s exactly the kind of result pet parents want to see.
The natural fiber advantage: feeding the good gut bacteria
Crickets naturally contain fiber, including chitin, a functional fiber found in the exoskeleton.
This acts as a prebiotic, meaning it helps nourish beneficial gut bacteria.
When the right bacteria thrive, digestion becomes more efficient.
A healthier microbiome can help support:
- firmer stools
- more regular digestion
- less digestive upset
- reduced excess gas
- better whole-body immune health
Instead of feeding the bacteria that create excessive fermentation and odor, prebiotic fiber helps support a healthier microbial balance.
This is one reason many dogs with sensitive stomachs do particularly well on cricket-based diets.
Why less gas often starts with better digestion
Gas is often a symptom, not the root issue.
The real issue is poor digestibility.
When your dog absorbs nutrients efficiently, there is simply less leftover food for gut microbes to ferment into gas.
The study on cricket protein found that despite increasing inclusion levels, the diet remained highly digestible at over 80% total apparent digestibility, which is comparable to quality commercial dog foods.
In plain English: more nutrition goes into your dog, and less ends up causing digestive drama.
Frequently asked questions
Does cricket protein help dogs with sensitive stomachs?
Yes. Cricket protein is considered a novel protein, which makes it a great option for dogs with food sensitivities, especially those reacting to more common proteins like chicken or beef.
Its high digestibility and natural prebiotic fiber may help support better stool consistency and less gas.
How quickly can I expect better stools?
Many pet parents notice changes within 1 to 3 weeks (some even sooner than that - see Loki's Story), though full gut adaptation can take closer to 4 to 6 weeks, especially when transitioning from another food.
Why does my dog’s poop look better on Cravin’ Cricket?
Because more of the nutrients are being absorbed, leaving less undigested material behind. In addition, the cricket protein has natural fiber due to the chitin content - this helps to bulk up the stool.
That means stools are often firmer, more consistent, and easier to pick up.
Is less gas a sign the food is working?
Often, yes.
Reduced gas usually suggests the food is being digested more efficiently and the gut microbiome is in better balance.
The bottom line
Better poops are more than a convenience.
They’re one of the clearest daily signals that your dog’s gut is thriving.
With highly digestible cricket protein, complete amino acid nutrition, and natural prebiotic fiber, Cravin’ Cricket is designed to support:
- firmer stools
- easier cleanup
- less excess gas
- healthier digestion
- happier dogs
Because when the gut feels better, everything tends to get better.
Here's a link to one of the key, peer reviewed and published studies in the Journal of Animal Science --> HERE
