The new Good Grub bag: same trusted recipe, new science-backed benefits

If you’ve noticed something new on the shelves lately, you’re not imagining it. Jiminy’s Good Grub Dog Food just got a fresh look — a redesign that’s more than skin-deep. The new bag puts science, sustainability, and dog health front and center, with clear, research-backed claims that tell the story of what’s inside.

But here’s the best part:
The food itself hasn’t changed one bit.

It’s still the same complete, balanced, and crave-worthy recipe powered by insect protein and wholesome plant ingredients. What’s new is how we’re communicating its benefits — clearly, proudly, and backed by data.

Let’s take a closer look at the front and back of the new bag and explore how each claim connects to your dog’s health, happiness, and our planet’s future.

What’s new on the front of the Good Grub bag

Great for food-sensitive dogs

If your dog deals with itchy skin, loose stools, or chronic ear issues, you know how hard it can be to find food that actually helps. That’s why we’re leading with one of Good Grub’s most important truths: it’s great for food-sensitive dogs.

Our formula uses Black Soldier Fly Larvae (BSFL) — a novel, hypoallergenic protein that’s never overused in the pet food industry. Unlike chicken, beef, or lamb, insect protein is gentle on digestion and unlikely to trigger allergic reactions.

It’s also naturally rich in:

• B-vitamins that support metabolism and energy
• Lauric acid for immune and skin health
• Amino acids essential for muscle repair
• Antioxidants to fight inflammation

That combination makes Good Grub an ideal match for dogs with sensitivities — or any dog who deserves nutrition that’s clean, digestible, and allergen-friendly.

Learn more about the science in [RESEARCH ROUNDUP].

Maintains a healthy microbiome (new)

Your dog’s gut microbiome is like a rainforest of beneficial bacteria — and it affects everything from digestion to mood to immunity. A balanced gut means smoother digestion, better nutrient absorption, and stronger overall health.

Good Grub helps maintain that balance naturally. The chitin found in insect protein acts as a prebiotic fiber, feeding the good bacteria that live in your dog’s gut. When beneficial microbes thrive, harmful ones are crowded out — creating a healthier, more resilient microbiome.

That’s why you’ll now see it called out right on the front of the bag:
“Maintains a Healthy Microbiome.”

[UNDERSTANDING PREBIOTICS & PROBIOTICS]

Supports a healthy skin & coat (new)

A shiny coat and itch-free skin aren’t just signs of beauty — they’re signs of wellness.

Good Grub’s medium-chain fatty acids (MCFAs), particularly lauric acid, work from within to strengthen your dog’s skin barrier and lock in moisture. The result: fewer hot spots, less scratching, and softer, shinier fur.

Combined with omega-3s from flaxseed and vitamin E, Good Grub provides a holistic approach to skin health that pet parents can actually see and feel.

Explore the research in IMPROVE YOUR DOG'S SKIN THROUGH DIET.

Sustainable insect protein

This one’s at the core of everything we do — and now it’s impossible to miss on the bag.

Insect protein uses 99% less water, 93% less land, and produces virtually no methane emissions compared to traditional livestock. Every bag of Good Grub saves hundreds of gallons of water and helps reduce greenhouse gas emissions.

So when you feed Jiminy’s, you’re not just helping your dog. You’re helping the planet too.

[ABOUT INSECT SUSTAINABILITY]

What’s new on the back of the Good Grub bag

Turn the bag around, and you’ll find more science-backed benefits — all about nourishing your dog from nose to tail.

Packed with essential vitamins and nutrients

We call it Good Grub for a reason. Insect protein is loaded with the good stuff: B-vitamins, amino acids, minerals, and antioxidants that support your dog’s overall vitality.

It naturally contains antimicrobial peptides (AMPs) that help defend against pathogens, plus medium-chain fatty acids that fuel brain and immune health.

These aren’t synthetic add-ins — they’re built right into the protein itself, creating a nutrient-dense foundation for lifelong wellness.

Supports the oral microbiome (new)

Did you know your dog’s mouth has its own microbiome — and it affects everything from breath freshness to gum health?

The antimicrobial properties of lauric acid and AMPs in insect protein help balance that oral ecosystem. They reduce harmful bacteria while promoting beneficial ones, supporting healthier gums and fresher breath.

A recent study showed that dogs eating insect-based diets had reduced levels of oral inflammation and improved microbiome diversity — measurable improvements in their mouths and smiles.

Dive deeper into the data in INSECT PROTEIN IN DOG FOOD IMPROVES DENTAL HEALTH.

Helps maintain a healthy skin barrier (new)

Your dog’s skin does more than keep fur attached — it’s their first line of defense.

The fatty acids and antioxidants in Good Grub work together to strengthen the skin barrier, helping it retain moisture and resist environmental irritants. This reduces inflammation, dryness, and itchiness — especially for dogs prone to seasonal allergies or sensitivities.

You can read the science behind this benefit in Improve Your Dog’s Skin Through Their Diet.

DHA supports brain health

Puppies need it for development. Seniors need it for memory and focus. And every dog benefits from a healthy dose of DHA (docosahexaenoic acid) — a long-chain omega-3 fatty acid essential for cognitive function.

Good Grub naturally provides DHA and other healthy fats that support learning, alertness, and long-term brain health. It’s nutrition that helps dogs stay sharp, curious, and engaged — at every age.

Made with complete, digestible protein

Not all protein is created equal. Dogs thrive on complete proteins that deliver all ten essential amino acids — and insect protein delivers just that.

It’s also highly digestible, meaning your dog can absorb more nutrients from every bite. Research shows insect protein is as digestible as chicken or fish, without the allergens or environmental toll.

And because it’s a natural prebiotic, it goes one step further — feeding the beneficial bacteria that help process and absorb nutrients efficiently.

[INSECT PROTEIN NUTRITION]

What it all adds up to

Each of these claims tells a piece of a bigger story — one about smarter nutrition for dogs and smarter stewardship for the planet.

Here’s what it looks like in practice:

Q&A: what pet parents are asking

Q: Did the recipe change?

Nope — it’s the same trusted formula dogs already love. We updated the bag to make the science and benefits clearer, but the ingredients inside haven’t changed.

Q: How do I know these claims are real?

Every claim on the new bag is backed by data — including peer-reviewed research on insect protein’s effects on oral, gut, and skin health. We don’t print anything we can’t substantiate.

Q: How soon will I see results?

Most pet parents notice changes within 1–2 weeks — firmer stools, calmer tummies, shinier coats, and yes, better breath.

Q: Is Good Grub suitable for puppies or seniors?

Absolutely. It meets AAFCO standards for all life stages, so it’s balanced for growth, maintenance, and senior vitality.

Q: Why use insects instead of meat?

Insects provide complete, digestible protein without the downsides of industrial meat. They’re sustainable, hypoallergenic, and nutrient-dense — a perfect match for dogs and the planet.

Q: What makes insect protein sustainable?

Crickets and BSFL require less than 1% of the water used for beef, thrive on upcycled feed, and produce almost no methane. It’s the cleanest protein source on Earth.

The science behind the story

Jiminy’s has partnered with universities and researchers to validate what we’ve seen anecdotally for years: dogs thrive on insect protein.

Here’s what studies show:

• Gut Health: Insect protein promotes beneficial bacteria like Lactobacillus and Bifidobacterium and supports a balanced microbiome.
• Oral Health: Dogs fed insect protein show reduced bad bacteria in the mouth and fresher breath.
• Skin Health: Medium-chain fatty acids and peptides strengthen the skin barrier and reduce inflammation.
• Digestibility: Over 80% digestibility rate — comparable to premium meat proteins.

These are measurable, published outcomes — not marketing fluff.

Why this refresh matters

Jiminy’s started with a simple idea: dog food could be good for dogs and good for the planet. The new Good Grub bag helps tell that story more clearly than ever before.

Each claim — from “supports oral microbiome” to “sustainable insect protein” — reflects years of research, testing, and customer feedback. It’s not about adding buzzwords; it’s about making sure you understand the why behind what you’re feeding.

Because every choice we make — from sourcing to packaging — is designed to make a difference.

The big picture: what “Good” really means

When you feed Good Grub, you’re saying yes to:

• Fewer allergies and sensitivities
• Better digestion and gut balance
• Shinier coats and stronger skin
• Fresher breath and healthy teeth
• Sustainable, science-backed nutrition

It’s more than just a dog food. It’s a movement toward smarter, kinder feeding.

Your dog gets clean, complete nutrition. The planet gets a break. And you get peace of mind knowing your purchase has purpose.

Closing thought: clarity is power

Our new bag doesn’t just look better — it communicates better. It tells the full story of why Good Grub works: the science, the sustainability, and the love behind every ingredient.

So the next time you spot that bright new bag on the shelf, take a closer look. Every word, color, and icon was designed to tell the truth about what makes Jiminy’s different — and better.

Same Good Grub.
Clearer story.
Even more reasons to feel good about what’s in your dog’s bowl.