We love when smart, thoughtful journalists dig into the why behind what we do — and that’s exactly what happened in a recent feature from Seeing Green.
In their article, “Jiminy’s is making a smaller pawprint with insect-based pet food,” the Seeing Green team explores how insect protein is changing the future of pet nutrition — and why Jiminy’s is betting on bugs as a better way to feed dogs.
👉 You can read the full article here:
https://www.seeinggreen.eco/solutions/jiminys-is-making-a-smaller-pawprint-with-insect-based-pet-food
Below is a quick summary of what Seeing Green covered — and why it matters for dogs, pet parents, and the planet.
why Seeing Green says insect protein makes sense
According to Seeing Green, one of the biggest sustainability challenges in pet food is protein. Traditional animal proteins like beef and chicken require massive amounts of land, water, and energy — and they generate significant greenhouse gas emissions along the way.
Jiminy’s takes a different approach by using crickets and grubs as the primary protein source in our dog food and treats. As the article explains, insects are incredibly efficient to farm, using far fewer resources while delivering complete, high-quality nutrition for dogs.
In short: less environmental impact, same nutritional payoff.
nutrition benefits they called out
The Seeing Green piece also highlights that insect protein isn’t just a sustainability win — it’s nutritionally impressive.
They point to several benefits, including:
-
Complete amino acids to support muscle, energy, and overall health
-
Natural fiber and prebiotics that support gut health and digestion
-
Omega fatty acids and iron that contribute to skin, coat, and metabolic health
Because insects are a novel protein for most dogs, the article also notes their value for pups dealing with food sensitivities, itching, or digestive issues commonly linked to chicken or beef.
everyday products, not a niche experiment
Another key takeaway from the article: Jiminy’s isn’t experimenting on the fringes of pet food.
Seeing Green highlights that our lineup includes complete dog food, training treats, biscuits, and dental chews — all designed to fit seamlessly into everyday feeding routines. The focus isn’t on asking pet parents to compromise, but on making it easy to choose something better without sacrificing taste, nutrition, or convenience.
measuring the “carbon pawprint”
One detail Seeing Green emphasized is Jiminy’s commitment to transparency. Rather than making vague sustainability claims, we measure the environmental impact of our ingredients — including carbon emissions, land use, and water use — through lifecycle analysis.
The result, as the article explains, is a dramatically smaller carbon pawprint compared to traditional meat-based dog foods. It’s proof that what we feed our dogs can be part of the climate solution.
why this kind of coverage matters
We’re grateful for coverage like this because it helps move the conversation forward. Feeding dogs sustainably doesn’t have to be radical or restrictive — it just requires rethinking ingredients that no longer make sense for the world we live in.
If you’re curious about how insect protein fits into a healthier future for pets and the planet, we highly recommend reading the full Seeing Green article.
👉 Read the complete feature here:
https://www.seeinggreen.eco/solutions/jiminys-is-making-a-smaller-pawprint-with-insect-based-pet-food
FAQ
What is insect-based dog food?
Insect-based dog food uses insects — typically crickets or grubs — as the primary protein source instead of conventional meats like chicken or beef. These proteins are processed into a digestible, nutrient-dense ingredient suitable for complete and balanced dog food.
Why did Seeing Green feature Jiminy’s?
Seeing Green focuses on climate-forward solutions. Jiminy’s was featured because insect protein offers a meaningful reduction in environmental impact while still delivering high-quality nutrition for dogs.
Is insect protein healthy for dogs?
Yes. Insect protein contains complete amino acids, beneficial fats, iron, and fiber. It’s also naturally digestible and can support gut health and overall wellness.
Is insect protein good for dogs with allergies?
Because insects are a novel protein for most dogs, they’re less likely to trigger allergic reactions than common proteins like chicken or beef. Many dogs with food sensitivities do well on insect-based diets.
How is insect protein better for the environment?
Insect farming requires significantly less land and water and produces fewer greenhouse gas emissions than traditional livestock farming, resulting in a much smaller environmental footprint.
