Our CEO, Anne Carlson, was on the E-Comm Show with Andrew Maff. Hopper made an appearance - his first podcast! Here's what they had to say about the episode:
"A good product isn't enough. You need to have a clear and effective messaging strategy to stand out in a saturated market. And that's exactly what Anne and her team did with Jiminy's. On this 170th episode of the E-Comm Show, Andrew Maff interviews Anne Carlson, CEO and Founder of Jiminy's dog food.
Anne went from being a corporate powerhouse to becoming the "Cricket Queen" of pet food, all while juggling her passion for sustainability and pet health. From finding creative ways to lower prices and putting herself in her customers' shoes, she reveals the key strategies that helped Jiminy's become known as the "superfood of dog food" and why some people even call it "cricket crack". We promise you’ll be chirping about this episode for days..."
Watch the full episode, or visit TheEcommShow.com for more.