Jiminy's Cravin' Cricket was awarded a 2020 Nexty Award - Best Product for Pet / Animal Health.
The NEXTY Awards recognize innovation, inspiration and integrity within the natural supplements, food, beverages and branding categories.
Winners were determined through a judging process by the SupplySide content team and a panel of expert judges that offered insight into key aspects of product development. More than 330 entries were reviewed and narrowed down to 45 finalists in 10 categories. A single winner was then chosen in each category based on its wellness trends, ingredient innovation, health impact and ability to solve today's health and sustainability problems.
"The 2020 SupplySide NEXTY Award winners show true creative thinking while also addressing the real health concerns faced by consumers across the globe," said Sandy Almendarez, content director with Informa Markets. "We are so pleased to honor these products that stand out with their innovation, integrity and inspiration. The NEXTY Award winners are not 'me too' products, and we expect that they will have lasting effects on their product categories."
Frequently Asked Questions About Jiminy’s 2020 NEXTY Award
1. What is the NEXTY Award and who gives it out?
The NEXTY Awards are an annual recognition program from SupplySide and Informa Markets that celebrates innovation, inspiration, integrity, and impact in natural products — including food, supplements, pet products, and wellness categories. Winners are selected by expert judges evaluating trends, ingredients, health impact, and sustainability.
2. Which Jiminy’s product won the 2020 NEXTY Award?
Jiminy’s Cravin’ Cricket dog food won the Best Product for Pet/Animal Health at the 2020 NEXTY Awards — highlighting its unique formulation and health benefits for pets.
3. What does “Best Product for Pet/Animal Health” mean?
This category recognizes products that demonstrate outstanding health impact and innovation in pet nutrition or wellness. Winning means the product stood out for its effectiveness, quality, and potential to address real pet health needs.
4. Why was Jiminy’s Cravin’ Cricket chosen for the award?
Cravin’ Cricket was selected for its innovative use of insect protein, nutrient profile, and role in solving today’s pet health and sustainability challenges — meeting the NEXTY judging criteria for wellness trends and ingredient innovation.
5. How are NEXTY Award winners chosen?
Products are evaluated through a two-stage process: entries are first narrowed down to finalists, then a panel of experts judges them on innovation, health impact, sustainability focus, and category leadership before selecting a single winner per category.
6. Is the NEXTY Award a well-known industry honor?
Yes. The NEXTY Awards are respected within the natural products and wellness industries as a mark of innovation and quality — spotlighting products that push boundaries and deliver meaningful benefits.
7. How does winning a NEXTY Award benefit Jiminy’s?
Winning this award enhances Jiminy’s credibility among pet owners, retailers, and industry peers by demonstrating that its products are not just novel but also validated by experts for health and sustainability impact.
8. Has Jiminy’s won other pet product awards?
Yes — beyond the 2020 NEXTY win, Jiminy’s products have earned additional accolades over the years, reflecting widespread recognition for innovation in sustainable pet nutrition and treat categories.
9. What makes insect-based pet food innovative?
Insect-based pet food, like Cravin’ Cricket, is considered innovative because it provides a digestible, nutrient-rich protein alternative with lower environmental impact compared to traditional livestock proteins — aligning with emerging health and sustainability trends.
10. Where can I find more information about the NEXTY Awards?
Detailed information about the NEXTY Awards, including past winners and judging criteria, is available through SupplySide and Informa Markets resources and related press releases on industry sites.
