The Lead, a research-driven media company, announced the seventh annual Foremost 50 List — the annual power list recognizes 50 breakout challenger brands that are redefining fashion, beauty, and consumer. By understanding this group of rising stars, leaders across the industry can apply new business models and anticipate ever-evolving consumer expectations.
In an era where traditional go-to-market strategies are being challenged, these brands are breaking the mold, disrupting old business models, and creating new value for consumers. They were selected to the list for their unique approach as well as their ability to make an impact on the future of the industry. The selection committee reviewed how they are innovating in the market, emphasizing product/market fit, customer acquisition and marketing, customer experience, supply chain optimization, technology implementation, channel diversity, and capital efficiency.
During the research process each year, The Lead also discovers brands that are on the cusp of selection for The Foremost 50 but are still in their early stages. Poised for great success, these companies are not to be overlooked. The Lead honors them by selecting them for the “Ones to Watch” List.
Jiminy's is proud to be included on this year's "One's to Watch" list!