The Lead, a research-driven media company, announced the seventh annual Foremost 50 List — the annual power list recognizes 50 breakout challenger brands that are redefining fashion, beauty, and consumer. By understanding this group of rising stars, leaders across the industry can apply new business models and anticipate ever-evolving consumer expectations.
In an era where traditional go-to-market strategies are being challenged, these brands are breaking the mold, disrupting old business models, and creating new value for consumers. They were selected to the list for their unique approach as well as their ability to make an impact on the future of the industry. The selection committee reviewed how they are innovating in the market, emphasizing product/market fit, customer acquisition and marketing, customer experience, supply chain optimization, technology implementation, channel diversity, and capital efficiency.
During the research process each year, The Lead also discovers brands that are on the cusp of selection for The Foremost 50 but are still in their early stages. Poised for great success, these companies are not to be overlooked. The Lead honors them by selecting them for the “Ones to Watch” List.
Jiminy's is proud to be included on this year's "One's to Watch" list!
Frequently Asked Questions About Jiminy’s 2025 “One to Watch” Recognition
1. What does it mean that Jiminy’s was selected as a 2025 “One to Watch”?
Being named a 2025 “One to Watch” means Jiminy’s was recognized by The Lead — a research-driven media company — as a breakout challenger brand poised for strong future growth, innovation, and impact in its industry. This honor highlights Jiminy’s unique approach to sustainable pet nutrition and evolving consumer expectations.
2. Who selects the “One to Watch” list and what criteria do they use?
The Lead selects brands for the “One’s to Watch” list as part of its annual Foremost 50 power list, choosing companies demonstrating strong product/market fit, innovative strategies, customer experience, channel diversity, and potential to disrupt traditional markets.
3. Why is this recognition important for Jiminy’s?
This honor places Jiminy’s among a curated group of rising brands that are reshaping their categories. It signals to consumers, investors, and industry leaders that Jiminy’s is making meaningful innovations — especially in sustainable dog food and treats — and growing its influence.
4. What products or innovations helped Jiminy’s earn this distinction?
Jiminy’s focus on cutting-edge, sustainable pet nutrition using insect protein — including award-winning foods like Good Grub, which has earned product accolades such as Dog Food of the Year in 2024 — contributes to the brand’s standout positioning.
5. How does Jiminy’s sustainability mission tie into this recognition?
Jiminy’s sustainability mission — making nutritious pet food with a low environmental impact by using insect protein instead of traditional livestock proteins — is a key differentiator that aligns with emerging consumer values around eco-friendly food and responsible brands. This commitment to planet-forward pet nutrition supports its inclusion on the “One to Watch” list.
6. Is this recognition an industry award or editorial feature?
The “One to Watch” honor is a curated editorial recognition from The Lead that identifies and highlights emerging brands across consumer categories — not a traditional product award — but it reflects strong data-driven evaluation and industry insight.
7. Does being “One to Watch” impact Jiminy’s product development or future plans?
While the recognition itself doesn’t directly change operations, it can accelerate Jiminy’s visibility with new audiences and partners, potentially supporting future product innovations, expanded distribution, and broader brand impact in the sustainable pet food space.
8. How can customers support Jiminy’s as a brand on the rise?
Customers can support Jiminy’s by trying their products (like cricket-based foods and insect-protein treats), joining loyalty or referral programs, sharing their stories with friends, and engaging with the brand’s mission of healthy pets and a healthier planet.
9. Is Jiminy’s the only pet brand on the 2025 “One to Watch” list?
The Lead selects multiple brands each year across industries. Being featured alongside other challenger brands underscores Jiminy’s innovation and growth compared to peers, but it’s one of several brands recognized for future potential.
10. Where can I learn more about The Lead’s “One to Watch” list?
More details about The Lead’s “One to Watch” and the Foremost 50 lists are available through The Lead’s official site and announcements which describe the research methodology and profiles of selected brands.
