At Jiminy's, we've always believed you shouldn't have to choose between helping your dog thrive and helping the planet.
That belief has guided every decision we've made—from developing sustainable insect protein recipes backed by scientific research to creating products that help dogs with food sensitivities, digestive issues, and oral health.
That's why we're honored to announce that Jiminy's has been selected as one of the inaugural PurposeBuilt100 winners, recognizing America's fastest-growing purpose-driven companies.
This recognition celebrates something we've believed since day one: businesses can grow by solving meaningful problems.
What is the PurposeBuilt100?
PurposeBuilt100 is a national recognition program created to honor companies that combine meaningful social or environmental impact with exceptional business growth.
Unlike many business awards, PurposeBuilt100 is intentionally selective. Thousands of companies were screened, with just 100 selected for the inaugural list. Companies are evaluated based on both their demonstrated purpose and their verified growth—not through a pay-to-play process.
The goal is simple:
Recognize businesses proving that purpose and performance belong together.
Why Jiminy's Was Selected
When we founded Jiminy's, we weren't trying to make "eco-friendly dog food."
We were trying to solve real problems.
Millions of dogs struggle with food allergies, digestive sensitivities, and chronic inflammation. At the same time, traditional animal agriculture places tremendous demands on our planet's land, water, and climate.
We believed there had to be a better answer.
By using sustainable insect protein, we've been able to develop foods and treats that are:
- Gentle on dogs with food sensitivities
- Highly digestible
- Rich in important nutrients
- Backed by emerging scientific research
- Dramatically lower in environmental impact than conventional animal proteins
For us, sustainability has never been the only story.
Better nutrition has always come first.
The environmental benefits simply come with it.
Purpose and Growth Can Work Together
For years, businesses were often told they had to choose.
Grow quickly—or make a positive impact.
PurposeBuilt100 recognizes companies proving that those aren't opposing goals.
As more pet parents look for healthier nutrition for their dogs, they're also discovering that those choices can have broader benefits for the planet.
We're proud to be part of a growing group of companies showing that businesses can succeed by creating genuine value for customers while making a positive difference in the world.
A Note from Our Founder
When I started Jiminy's, my hope was simple: create a company that would leave the world a little better than we found it.
Along the way, we've had the privilege of hearing from thousands of families whose dogs are scratching less, enjoying healthier digestion, or simply feeling better after switching to Jiminy's.
Those stories are what matter most.
Being recognized by PurposeBuilt100 is meaningful because it reflects something bigger than an award. It recognizes that businesses don't have to choose between doing good and building something successful.
To everyone who has trusted us with your dog's nutrition—thank you.
This recognition belongs to our customers, our team, our partners, and every dog who's been part of the Jiminy's journey.
We're just getting started.
— Anne Carlson
Founder & CEO, Jiminy's
Looking Ahead
We're continuing to invest in science-backed nutrition that helps dogs live longer, healthier lives while reducing our environmental footprint.
That means continuing to:
- Develop innovative nutrition backed by research
- Expand access to sustainable pet food
- Share the latest science around insect protein
- Help more dogs live healthier lives
We're honored to be part of the inaugural PurposeBuilt100 and excited about what comes next.
Frequently Asked Questions
What is the PurposeBuilt100?
PurposeBuilt100 recognizes 100 of America's fastest-growing companies that combine measurable business growth with meaningful social or environmental impact.
Why was Jiminy's selected?
Jiminy's was recognized for building a fast-growing company focused on improving dog health through sustainable, science-backed insect protein nutrition while reducing environmental impact.
What makes Jiminy's different?
Jiminy's uses insect protein as a highly digestible novel protein source that supports dogs with food sensitivities while requiring significantly fewer natural resources than conventional livestock.
Does this recognition change Jiminy's products?
No. Our commitment remains the same: creating high-quality dog food, treats, and dental chews that help dogs live healthier, happier lives.
Where can I learn more about PurposeBuilt100?
You can learn more about the inaugural PurposeBuilt100 program and its mission to recognize companies combining purpose with growth through the announcement from Superpowers for Good. HERE.
