We’re proud to share some exciting news: Jiminy’s Soft & Chewy Training Treats have been named a 2026 Editor’s Select Award winner by Pet Age in the category DOG – TREATS SOFT/CHEWY.
Editor’s Select is one of the pet industry’s most respected honors. It recognizes products that don’t just look good on paper, but truly deliver in real life—improving the well-being of pets through outstanding quality, innovation, performance, and value.
What the editor’s select award means
Unlike nomination-based awards, Editor’s Select winners are chosen through hands-on evaluation. The Pet Age editorial team identifies standout products based on observations at trade shows, in pet specialty stores, grocery outlets, big-box retailers, and through firsthand experience as pet parents.
With 69 categories spanning dogs, cats, aquatics, birds, reptiles, small animals, and general pet, the program highlights products that are setting the benchmark for the entire industry. Earning this distinction means a product has passed a high bar and received Pet Age’s stamp of approval—one they confidently recommend to retailers, groomers, and distributors.
In a country where nearly 94 million households share their lives with pets, according to the American Pet Products Association, that kind of endorsement matters.
Why Jiminy’s Soft & Chewy Training Treats stood out
To earn Editor’s Select, a product must truly differentiate itself. Our Soft & Chewy Training Treats were designed from the ground up to solve real problems pet parents face during training and enrichment.
Here’s what makes them award-worthy:
Thoughtfully designed for training
These treats are small, soft, and easy to break—so dogs can eat them quickly and stay focused. They’re not greasy or crumbly, and they fit perfectly in your hand or pocket. In other words: practical, clean, and effective for real-world training.
Less than 3 calories each
Low-calorie rewards mean you can reinforce good behavior without overfeeding. That’s especially important for puppies in training, dogs learning new skills, or enrichment activities that involve lots of repetition.
Made with digestible, functional protein
We use cricket protein—a complete, high-quality protein that’s easy to digest and gentle on sensitive stomachs. It naturally contains prebiotic fiber that feeds the beneficial bacteria in your dog’s gut, which is why many pet parents tell us these treats help with soft stool or digestive upset.
A smart option for dogs with food sensitivities
Cricket protein is a hypoallergenic, novel protein that hasn’t been overused in pet food. That makes these treats a great choice for dogs with allergies or sensitivities to common proteins like chicken or beef.
Dogs genuinely love them
Savory, slightly sweet, and irresistibly chewy—these treats consistently get rave reviews. Some pet parents even joke that their dog has tried to steal the bag right off the shelf.
Recognition alongside industry leaders
Editor’s Select 2026 highlights innovation across the pet space, from emerging brands to established leaders. Being included among products that have earned this level of recognition reinforces what we hear from customers every day: these treats work, and dogs thrive on them.
For us, this award isn’t just about a badge—it’s validation that focusing on health, functionality, and thoughtful design makes a real difference.
About Jiminy’s
Jiminy’s is a woman-owned, founder-led company with a mission to nourish our pets—and our planet. We make sustainable dog food and treats using insect protein, including crickets and grubs. Compared to conventional animal proteins, insect protein requires significantly less land and water and generates fewer greenhouse gas emissions.
Every ingredient we use is chosen with intention: low environmental impact, high nutritional value, and real benefits for dogs’ health and happiness.
Thank you
We’re honored to receive the Pet Age Editor’s Select Award for 2026 and grateful to the pet parents, trainers, retailers, and dogs who helped make this possible. Recognition like this motivates us to keep raising the bar—for better training moments, healthier dogs, and a more sustainable future for pet food.
