If you'd rather read, here's the transcript from the video:
We're trying to eat less meat, however, our pets continue to consume. in fact, according to a UCLA study, 305 of the environmental impact of meat consumption in the US is due to our dogs and cats. We can do better.
I'm Anne Carlson the founder & CEO of Jiminy's. We make sustainable dog food using protein sources that require less land and water, and produce fewer greenhouse gases than chicken. How? Well, it's made with insect protein.
It all started when my daughter told me that she didn't want to have kids. She was worried about what the world would be like by the time those kids grew up. And as we were talking i realized that building a better future for her was everything.
So, I changed directions and my pivot was to sustainability in pet. Here's why I love it. Unlike people, our dogs eat the same thing every day. If we swap that with a sustainable alternative, the impact is huge. We basically get every eating occasion for that dog. That's meaningful impact.
So, I realized that if we made a pet food using insect protein we'd have a solution that is both sustainable and nutritious. No compromises!
And that's how Jiminy's was born.