We sold our first Jiminy’s cricket dog treat exactly 7 years ago today!
We’re feeling a bit nostalgic, so we thought it might be fun to take a look back at some of the moments along the way.
At the very beginning, we had a lot of things happening all at once. Formulating our first treats, coming up with a name, and designing our logo and bags, to name a few.
We knew we wanted to create great-tasting dog treats made with cricket protein and only a few other ingredients — all picked with purpose, and packed with nutrients for dogs.
The first treats looked a bit different than they do today, but the recipe is still pretty close to what we started with.
The first treats!
Of course we taste tested with all of our dogs as we went!
Tuco was a youngster then, and his partner sampling the treats was Derby.
We’ve talked about our logo development before. As we said, it’s a journey!
The cricket dog one tho … 😂
One of our favorite moments was getting our first product delivery.
It was delivered into Anne’s mom’s garage (which we used as our first warehouse). Two pallets and three flavors of treats. Big things start small!
Of course, this led to our first photo shoots. In our living room. Startup life.
Tuco and Derby became our models. Derby loved her job (never ending treats) and celebrated with spectacular drool bubbles.
Tuco got to shine whenever we needed a pup in costume. That dog knows how to rock a hat.
And this is the first day showing the world what we’d built!
It’s been such a rewarding, exciting, and sometimes challenging journey. But we wouldn’t have it any other way.
Thank you to everyone who’s supported us so far. Together, we’re making a difference!
Frequently Asked Questions About 7 Years of Jiminy’s
1. What does “7 Years of Jiminy’s” celebrate?
“7 Years of Jiminy’s” marks the anniversary of Jiminy’s journey from a small sustainable brand to a recognized leader in insect-based pet nutrition, celebrating milestones in product innovation, community growth, and sustainability impact.
2. Why was Jiminy’s founded?
Jiminy’s was founded with the mission to create nutritious pet food and treats with a lower environmental impact by replacing traditional livestock proteins with insect protein — reducing resource use while supporting pet health.
3. What makes Jiminy’s products different from traditional pet food brands?
Jiminy’s products use insect protein as the primary protein source, offering nutrient-dense, digestible, novel protein that supports pets with allergies, gut sensitivities, and overall wellness, while also being more sustainable than beef or chicken.
4. How has Jiminy’s evolved over the past 7 years?
Over seven years, Jiminy’s has expanded its product line, helped more pets with allergies and sensitivities, engaged with pet parents and partners, participated in industry awards, and contributed to broader awareness of sustainable pet nutrition.
5. Why is insect protein important to Jiminy’s mission?
Insect protein is central to Jiminy’s sustainability philosophy because insects require far less land, water, and feed than traditional livestock, helping lower the environmental footprint of pet food while providing complete, high-quality nutrition.
6. How has Jiminy’s helped pets with health concerns?
Many pet parents have reported improvements in issues like allergies, itching, digestive discomfort, and food sensitivities after switching to Jiminy’s insect-based diets, thanks to the novel protein and nutrient profile.
7. What role does sustainability play at Jiminy’s?
Sustainability is a core value at Jiminy’s — from ingredient sourcing and production to packaging and mission partnerships — aiming to reduce the “carbon pawprint” of pet food and demonstrate that pet nutrition can be eco-responsible.
8. Has Jiminy’s received recognition or awards?
Yes — over the years, Jiminy’s products and brand initiatives have been recognized by industry organizations and publications for innovation in pet nutrition, sustainability, and product quality.
9. How has the Jiminy’s community grown in 7 years?
The Jiminy’s community now includes thousands of pet parents, advocates for sustainable nutrition, partners in retail and wellness spaces, and pets who thrive on their insect-based diets — all contributing to the brand’s momentum.
10. What’s next for Jiminy’s in the future?
Looking ahead, Jiminy’s continues to innovate with new products, deepen its sustainability efforts, expand education about insect protein benefits, and grow impact through partnerships and community engagement.
11. Can switching to Jiminy’s food benefit my pet and the planet?
Yes — choosing Jiminy’s can support your dog’s health through novel, digestible nutrition while also reducing the environmental footprint of their diet, making it a win-win for pets and the planet.
