We look forward to meeting you in person, but until it makes sense to meet at a show, we have decided to create a virtual trade show booth where you can learn about our company and our products. The key information that we would discuss at a show is here, and we’d love to answer any questions that you might have through a call, email or zoom meeting (we’re happy to use whatever you prefer).
If you were to walk up to us at SuperZoo or Global Pet Expo and ask, “So what is this all about? Here’s where we would start:
So to summarize, we make sustainable dog food & treats. We use an alternative protein source, insect protein and it is delicious, nutritious, sustainable , humane and hypoallergenic!
Next, we would show you our products. You might smell, feel, taste as we talked about the products. We’ll talk about the products here – and we’d be happy to send you samples!
UNDERSTANDING THE JIMINY’S PET PARENT
There are two key types of consumers who are the Jiminy’s core customers – the Allergy Struggler and the Environmentalist.
Dog has real or perceived allergy or sensitivities (this includes gut health issues).
Pet Parent is constantly looking for products that will work for dog / minimize the issue.
Pain point = dog’s health.
Outdoor lifestyle. Believes in Climate Change. Is willing to spend more for eco-friendly products.
Will be delighted to know an eco-friendly option exists. Passion point = stewardship of earth.
AND DON’T FORGET THE MILLENNIALS!
These two types of consumers cut across age groups. There is also a natural affinity to our products from millennials. They grew up doing carbon footprint exercises in school, so when we say that we’re reducing our dogs’ carbon pawprints – they get it immediately!
These new consumers are so important to our industry – they are the biggest pet owning cohort and think of themselves as pet parents.
WHY INSECT PROTEIN?
Dogs (and humans) have been eating insects for thousands of years. But, at Jiminy’s, we are one of the first to add powdered cricket protein to our dog food and treats. AND, we’re working with experts to better understand and unlock the many health benefits for our dogs!
This area is set up so that you can explore the areas that you find most interesting.
A DIFFERENTIATED PRODUCT FOR YOUR STORE
Jiminy’s is a truly unique product line! It’s an alternative protein with purpose and a real conversation starter for your customers.
HOW DO I PURCHASE JIMINY’S?
We work with a team of terrific distributors (see the map below) and also have a few options to direct ship products to your store. If you have questions, please reach out to Eric at Eric.Carlson@jiminys.com