Our purpose started with a question:
What if we could give millions of pets a healthier, happier life - and in the process, make our planet healthier too?
To answer that, we created a new, sustainable dog treat that replaces animal protein with cricket protein.
meet the team
ANNE CARLSON / FOUNDER & CEO
Anne has spent her entire career working with consumer brands across many categories, however her passion is the pet category. She worked for fortune 500 companies as well as start ups, including Secant, a business she sold to IRI in 2006.
Anne currently has two rescue pups at home, a Great Dane named Derby and a lab / border collie mix named Tuco. You can describe Anne as a retired marathon runner, new pilates junky and a film lover.
BILL REED / CO FOUNDER
Bill grew up on a Virginia cattle ranch, and built a grass-fed steak business which he sold in 2016. Bill has a long history and passion for sustainability.
You can describe Bill as an urban farmer, world traveler and new dad.
DR. IAN DUNBAR / ADVISER - ANIMAL BEHAVIOR
Ian is a veterinarian, animal behaviorist, and dog trainer who received his veterinary degree and a Special Honors degree in Physiology & Biochemistry from the Royal Veterinary College (London University) plus a doctorate in animal behavior from the Psychology Department at UC Berkeley.
One of Ian’s claim to fame is that he’s consulted on a variety of movies—full length features, documentaries and animation (including Pixar’s UP , ”Squirrel!”).
ERIC CARLSON / VICE PRESIDENT INDEPENDENT PET SPECIALTY CHANNEL
Eric Carlson has been with Jiminy’s from the very beginning. If you own or work in a pet specialty store, you’ve likely talked to Eric!
Eric is officially our Vice President, Independent Pet Specialty Channel. He’s been instrumental in opening up new markets and educating store owners about the benefits of cricket protein. He is also photographer, video editor and trade show construction crew. Basically a man with many hats!
CARL JOHNSON / ADVISER – CONSUMER PACKAGED GOODS
A Consumer Packaged Goods veteran specializing in building innovation platforms that enable start ups and multi-billion dollar market leaders to achieve unprecedented performance transformation in revenue, market share, and shareholder/private equity value.
Carl and his wife, Sue, live in San Francisco.
press & media
Treats for your pup.
Treats for you, too.
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